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  • How to Start a Spa Business
    By contributing author on April 7th, 2009 | No Comments Comments

    Variations in the spa business make it an interesting possible venture for a person looking to go into business for themselves. A spa can be a day spa, a resort type spa, a hot tub distributor and a spa attached to a hotel. The spa can include hair care, massage, nail care and body care. Your interest and the money you have available will be factors in choosing which business you should pursue. The Internet is an excellent source for finding what kind of businesses are for sale and where they are located. A potential buyer can also check out this same question with solid business brokers. By doing this, the buyer can quickly get a feel for what is available and the capital needed to complete the sale.

    The other way to get into the business is to start a brand new business. This will cost somewhere near what you would pay for a similar type of spa business, except for the value of their existing clientele. The advantage to the existing business purchase versus the brand new start-up is the existing customer base and the immediate cash flow. There are many types of spa businesses and the cost of the one you would like to own will depend on the type you choose. A resort type spa for example will probably cost far more than a day spa or a distributor of spas. The services that you offer will also show up in the cost of the spa. Service usually means the need for employees to provide the service. Employees have an on going monthly cost that does not go away whether you are busy or not. Other services may be equipment dependent and therefore you have the equipment cost and the maintenance expense.

    A distributorship will have its own unique costs and expenses. A show room is almost mandatory to run the business correctly. You cannot sell spas without demonstrating them. This will entail a building set up to do just this and a different set of employees to pull off this type of business. Salesmen and people persons are going to be important factors in all of these businesses. Solid sales people are a necessity in selling spas to the public. This is a luxury item, not a necessity of life.


    Which spa business for you and how to find them
    As stated above the Internet is a great way to start looking for businesses that are up for sale. This will give you a good idea of the difficulty in finding one that is in the area of the spa business that catches your fancy. These listings will also let you know if there are businesses in your local. Talk with spa owners and business brokers to get an idea of the opportunities that are available in the spa business. Visit day spas and resort spas to see how they are run and the services they offer to their clients. Ask them if they know of any businesses for sale. You never know where you will get a solid lead. The business broker will have answers for some of your questions and will know where to find the answers he does not know off of the top of his head. An experienced broker may have already helped with the sale of the type of spa business that you are favoring. This part of the discovery process is like being a good detective. Let the facts and the leads get you where you can see the answers to your growing question list. Spending the needed time on this part of business buying will help in many ways. You will become better versed on what is available and the prices that different businesses command. You will also soon discover whether you can buy an existing business or have to start one from the ground up. This will help to determine the money needed and how you can come up with the purchase price or start-up price.
    I have the money or I can get it
    You have to be able to say the above in order to buy an existing business or start one up. The cost in this niche business will depend on the selected area of the spa business. Once you have selected the spa business you wish to own, then you must find one for sale or start one up. Both of these will have prices that you can afford or can get financing for. Raising the total price may take some creative financing on your part. The current owner may be willing to accept terms to enable the purchase. Other areas that may loan you the money you need are the bank, relatives, loan from a business lender and a loan on assets you own.

    One way or another you will need to come up with the total price. If the current owner is involved, be prepared to pay a premium for the business. Most owners have a cash price and a higher terms price. The problem with this is can you afford the business and still have enough capital to run the business. If the answer is yes, then all is okay. If this is not the case, maybe the potential buyer may need to pass for the time being. Knowing when to pass by an opportunity may be just as important as making the decision to buy.

    Maybe in this business, you can select a less costly avenue to get into the spa business. You have several ways to go and if one road is closed then there may be another way to go. The point of this is do not strap yourself financially to buy a business and make success more difficult or impossible to obtain. A buyer must make realistic judgments. Viewing these decisions through rose-colored glasses can be a serious error.
    Conclusions
    The multi-faceted spa world offers several types of businesses to consider owning and running. Some take a large capital commitment and some are far more reasonable in their money requirement. The choice is yours based on your interest and the money you can bring to the table.
    An area not previously mentioned is the franchise spa company. This area should be looked at as a possibility. There are some advantages to being connected to a spa company with a nationwide reputation and advertising campaign.
    Financing in this business category is not much different than what is needed in other business purchases or start-up cost. Some versions are capital intensive and some do not take anywhere the same money commitment. Finding the right business for you in the correct segment of the industry will take study and comparing the chances of a successful ownership.

    The suggestion is to talk with business brokers to see what they have for sale and the money needed to make the purchase. They are a great source of good information and current trends or developments. The experience they have and the sources they can call upon will be of help in getting answers to your questions. Knowing answers will help you make far better decisions and thoughtful changes in your plans.

    Courtesy of: Bill Henthorn with  http://www.acquireo.com

     

  • You and the Spa Industry: New Opportunities Offered by the Rise of the Spa
    By contributing author on April 7th, 2009 | No Comments Comments

    Do you “spa”? Spas are big business, serving everyone from the preteen prom-goers to the lunch-hour businessman. So the answer is most likely “yes;” the relaxing, rejuvenating, and refreshing powers of a spa are no longer just for the pampered rich and famous. According to the International SPA Association, $9.7 billion is generated each year in the spa industry.

    Estheticians, nail technicians, cosmetologists and other beauty specialists are always in demand in various spas around the country. Whether it is for the launching of a new spa or staffing a spa, that has been in business for sometime but is enlarging, spa professionals are highly sought after, even in locations teeming with people such as enticing warm islands or ski resorts.

    The U.S. Department of Labor has projected more job opportunities in this rapidly growing field for aspiring or current beauty professionals. The U.S. Department of Labor predicts that career opportunities for those who work in the field of personal appearance should increase by 14 percent by the year 2016. Full-service day spas will drive much of this growth.

    Visits to spas are not normally determined by the shape of the economy. One spa expert states “People may not splurge on fancy vacations or a new car, but they faithfully knead, scrub, and exfoliate their stress away at beauty salons and day spas.” More and more Americans are realizing the necessity and affordability of a luxurious spa.

    Facials, massage, waxing, body treatments and skin exfoliation are some of the luxurious services offered at spas. These services increase the demand for estheticians in spas, in locations from malls and department stores to cruise ships. Health clubs, hotels, sports organizations and medical clinics are also in need of estheticians. The demand for health-related treatments is also driving up the business for more traditional beauty services such as expert cosmetic application before a special event. The following jobs are all in high demand: hair stylists, colorists, massage therapists, make-up artists, nail technicians, and other cosmetologists due to the expanding spa world.

    A spa industry labor shortage does not mean potential employees can be unskilled. Skilled spa specialists with hands-on experience are always needed in the top hotels and resorts. Whether working in a boutique or five-star resort, spa professionals are highly skilled specialists with expertise in their field and specialized training from an accredited beauty school. Spa professionals are also expected to be able to build and maintain a top-notch clientele and must have the people skills spa employers have come to expect of spa and beauty professionals.

    Contemporary spas have advanced tremendously since the primitive spas that were known as healing sanctuaries and social centers. With more and more consumers embracing the spa experience, it has become the fourth largest leisure industry in the United States. Going to a spa is now a way of life for many, a mini-vacation, a stress releasing experience, and a health-and-wellness journey. Are you a spa enthusiast? If you enjoy going to a spa, why not become a spa professional?

    Courtesy of: Effective Student Marketing, Inc.